Years ago, when I worked on a communications campaign for a cardiovascular product, I advised the team to include a few points about the company to support the product-specific messages. The team pushed back, saying they wanted to focus on the product brand, and did not see the value of diluting their efforts with corporate…

When I first started working in the biopharmaceutical industry, I recall one executive proclaim, “We’re going to have to scour the world to find enough patients for this trial!” Recruiting patients into clinical trials has always been challenging. Some diseases under study were rare, so there were few patients to recruit. Some patients were skeptical…

In support of World Hypoparathyroidism Awareness Day 2020, I worked with a biopharmaceutical client and the HypoPARAthyroidism Association (HPA), a US-based non-profit organization, to develop and launch a campaign to raise awareness of this rare disease. World Hypoparathyroidism Awareness Day World Hypoparathyroidism Awareness Day falls on June 1 every year. It is a day dedicated…